Jeremy Lewis - ROCKSTAR ENERGY

This is a prototype strategy campaign for Rockstar Energy developed by my team in at BYU AdLab.

TARGET MARKET

Our target market includes male and females ranging from age 18 to 25 year olds who are passionate about their side hustles and hobbies.

For them, time is limited so they are constantly looking to expand their day and have more time to pursue their passions.

Their biggest hurtle is having the energy in the early morning and late night to accomplish their day-to-day goals.

MAGAZINE PRINT AD #1

ADVERTISING STRATEGY

Our advertising strategy enlightens the target market with the source of expanding the day.

We will illuminate Rockstar as the best energy drink option to keep going whether you are tired or want a burst of energy to live the good life.

MAGAZINE PRINT AD #2

YOUTUBE BANNER (DIGITAL) AD

CREATIVE STRATEGY

We want our customers to think of Rockstar when they think of expanding their day. “Save the rest for later” shows our target market pursuing their passions and setting themselves up for a night full of possibility.

By showing customers that Rockstar helps them with that extra punch of energy, we will help our target market to stretch their day to its full potential.